Advertisements do they help or confuse?
I was in a mood to relax and switched on the TV .I surfed through channels. I finally chose a movie. Before the movie started there were numberless ads. Somehow I tolerated them. The titles started rolling on the screen. Again another round of ads ! Oh God, it was too much. I could not bear it any longer. I am sure every one must have experienced this pain in the neck, while watching any programme on TV. Not only on TV, advertisements are every where, in newspapers, magazines, mobile phones, radio, roads,public and private transports, and even in blogs. How so ever we may try to evade advertisements, the companies come out with more novel and eye catching ones.
The ads are used to attract buyers. The firms utilise all sorts of gimmicks to attract the buyer. Some how the psychology is that pretty women , dressed scantly pull more buyers. This may be the reason that even products for men also depict women. It is very odd seeing women in ads for shaving creams, after shave lotion, men's under garments . This looks so ridiculous. The impression is that if the ads use sex, the sale of the product will go up.
There is so much competition in campaigning for every product. The companies try to make the ads very creative, so as to attract the consumer. The ads for tooth pastes, for example, are very confusing. One toothpaste company, for example advertises C advance, brite, sensitive, sparkling, for cavity, whitening etc. Who will not be confused!! Not to be left behind, another rival toothpaste goes for more adjectives as P germi check, fresh, center fresh, and many more.The poor consumer is taken for a ride!! Same alluring adjectives are used to define Shampoos, Body lotions, Creams and other products.
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sandwiches |
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paneer tikka |
Another sphere of adverts is the food items. How they show the burgers with such a shiny texture! Paneer Tikkas look yummy in ads. And the simple sandwiches are presented so amazingly.
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burger |
There are endless ads for mobile phones, each claiming to have multiple features. The consumer is at a loss, which one to select. Ranging from two thousand to one lac or even above, the advertising agencies are competing with each other to present their commodity above others.
The ready made garments also face tough competition. The fashions change so rapidly that the industry has to compete with the changing trends. The consumer is 'gheraoed' from all possible sources and keeps guessing which is the best. How do you like advertisements ? Do they help you to decide what to buy and from where to buy?
pics courtesy google
Some are interesting and innovative but most are boring..
ReplyDeleteThank you Alef.
DeleteAlmost all advertisements for products exaggerate their virtues and never reveal the shortcomings/dangers.They are intended to mislead the consumers.It is sad that celebrities endorse products they never use or know them first hand.There is no ethics in advertising.
ReplyDeleteCaveat emptor or the buyer beware is the only advice.A good wine needs no bush..The product will speak for itself.
You are absolutely correct. A product will attract consumers on its own merits.
DeleteHow true, Usha!! We are all familiar with these irritating ads on television that just scream at us to switch them off. They are just so excruciating that you can’t bear to watch them.... The best option is to switch over to HD channels..where the ads are less..:)
ReplyDeleteReading blogs after a long break...feels so good :)))
Nice to see you after a long interval. Thanks for reading this post.
DeleteSome ad s are innovative and creative and i like watching them(surf excel with kid s ). But yes they can be misleading and sometimes irritating too.
ReplyDeleteYes Jaishree some ads are interesting, but some are an eye sore.
DeleteVery true, Ushaji. There is an overdose of advertisements, sometimes it feels like we are shown bits of television programs in between a series of advertisements rather than the other way round.
ReplyDeleteExactly. The number of ads are too irritating.
DeleteThe problem with TV ads is, they are not targeted. They show any ad to anyone. What will I do with an ad that is targeted at kids (toys, for example)? To increase their usefulness, companies should try to find out what might be applicable to certain individuals and advertise that to them. It should be more of an information, than claims. After all, we are always looking to buy/evaluating products. I hope the technology evolves to address this factor.
ReplyDeleteDestination Infinity
You are correct . The technology must evolve better norms for advertising.
DeleteI like advertisements for its creativity. The recent reunion ad of google was good, similarly some advertisements are touching. I love axis bank ad (or is it BAnk of baroda?) where the liittle boy carries his piggy bank in a boat. That said, i totally agree with you when you say that some advts. make tall claims and the consumer is taken for a ride. We are spoilt with choices today. TThe consumers have to think twice before they buy.
ReplyDeleteYes Asha the consumer is confused because many ads are misleading.
DeleteHave you noticed the Ads of Dios?Thise are disgusting and cheap.
ReplyDeleteThere are authorities which can be approached if one has objection to certain Ads.But..........that's how it is
The ads in a movie can be very irritating. But I do love watching creative and intersting ads. Yes, most ads are mere tall claims! One cannot just go by the ads, we have to think before buying!
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